Business

Increasing the efficiency of push notifications on your site

Push notifications are system messages that are generated by applications or websites. They play an important role in returning users to the mobile application or websites. Learn more about push ads and how to increase their efficiency below.

What are the push notifications?

Push notifications are system messages that are generated by applications or websites. When using the push monetization website, push notifications play an important role in returning users to the mobile application. They became popular after Apple introduced the Apple Push Notification Service (APNS) to send notifications to devices under iOS 3. Apple introduced this revolutionary innovation in iOS only a year after its appearance in the Android OS. The advantage of the push notifications technology is that you do not need to constantly send requests to update information from the application in the background – it saves battery and traffic.

Push notifications can be implemented by means of the operating system, while they are absolutely free. To send push notifications to applications on Windows Phone, the Microsoft Push Notification Service (MPNS) is used, on iOS –APNS, and on Android – Google Cloud Messaging (GCM). Push notifications are valuable in that they allow you to interact with the user when the application is not running, and the device is at rest.

Statistics for using push notifications

In the Android operating system, push notifications are enabled by default for all applications and are used by 100% of Android users. In iOS, applications ask users to display notifications and, according to the notification statistics, push ads are active in about 46% of Apple users. There are statistics of the distribution of notification activity by application categories in iOS:

  • Lifestyle – 63%
  • Travel – 61%
  • Social networks and photos and video – 49%
  • Games – 45%

The process of interaction between push notifications and users

Push notifications pop up at the top of the screen, their appearance may be accompanied by the sound, for each application it can be a particular sound. Notifications were always pointers to applications – they told you it was time to open the application. Now you can perform actions directly, via the Android and iOS notification centers, sometimes even without opening the application. Notifications are collected in the Notification Center, where the user can interact with the notification or go to the application. In iOS, notifications are fully interactive – there is no need to open the application, all actions can be performed in the notification.